ChangesPosted by Mark Oates on 3-5-2008 01:02

According to Bill Hunt over at the Digital Bits, Fortune Magazine is sounding the death knell of physical media in an article that claims:

Quote:
Time Warner, Fox, Disney, Paramount, Universal, Lionsgate, Image and First Look are all soon going to begin releasing their movies on Apple's iTunes download service day and date with the DVD release. The piece then goes on to conclude that this means "Time Warner is finally ready to start weaning itself from DVD sales, which have been Hollywood’s biggest revenue source for years." and also that "Sony and Toshiba just incinerated a pile of money in a useless DVD format war."


Bill argues this is nuts. DVD sales have never been affected by VOD in past experiments carried out by Warner Bros. DVD rentals have maybe fallen by 3% in markets affected but usually sales have increased. Also in the argument he points out that most movie consumers don't download anyway, that downloading is still a pretty specialised game to be playing for the average consumer. It isn't consumer-friendly (especially not for old crocks like us), and unless you're paying a fortune for your broadband link, many ISPs are bandwidth limiting because networks just aren't up to snuff for delivering high bandwidth content such as HD movies.

I think this shows up just how ignorant of high-tech issues both Hollywood brass and respected magazine journalists are. I get the feeling the view Hollywood brass has of computers is pretty much based on repeated viewings of Weird Science and War Games.

If we do get to see proper VOD provision in the future, a lot of money is going to need to be spent on dragging antiquated telecoms networks kicking and screaming into the 21st Century. Personally I have nothing against the idea of VOD, providing there is some method of being able to keep and backup your valuable bought-and-paid-for data locally. I balk at the idea of PPV/PPP, and I really hate the idea of PCs turning into almost dumb terminals with all your storage being looked after by that nice Mr Gates chap.